IntegrationDigital Transformation & Cloud ERPHuman Capital ManagementCase Study

Customer Case Study: Inside Genesis Energy’s SmartRecruiters Implementation

Wed, 18 Nov 2026 · 12:20 PM – 1:00 PMLevel 5 - Room 5.7
Ben Choo

Ben Choo

People Analytics and Systems Manager · Genesis Energy

Ben is a People Analytics and Systems Manager with over a dozen HR-related system implementations and integrations under his belt.

The session

About this session

After nearly two years on the roadmap, Genesis Energy is moving ahead with SmartRecruiters. The decision had to balance the specialist recruitment capabilities the business wanted with its long-term SAP strategy. Now the focus has shifted from choosing a direction to making it work.

In this customer case study, Ben Choo takes you inside the implementation. He’ll share how Genesis is planning recruitment workflows, integration with Employee Central and Onboarding, and a better experience for candidates, recruiters and hiring managers. He’ll also discuss what the team is learning as an early adopter: the practical decisions, unexpected challenges and adjustments that come with putting the plan into practice.

What You'll Learn

  • Why Genesis chose SmartRecruiters and how the decision fits its SAP strategy.
  • How the team is approaching workflows, integration and the user experience during implementation.
  • The early lessons and surprises that may help other organisations plan their own recruitment projects.
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