18–19 Nov 2026 · Sydney

Put your brand in front of the people making SAP decisions

Two focused days. Senior SAP practitioners actively solving the problems your solution addresses - no tyre-kickers.

Get Sponsorship Details View Current Sponsors

Why Sponsor

A focused SAP audience you won't find anywhere else

Mastering SAP Collaborate is not a broad technology conference. Every attendee is here specifically for SAP transformation - actively working through RISE, GROW, clean core, or the move to an autonomous enterprise. That focus makes every conversation high-signal for sponsors.

2M+

SAPinsider members globally

66%

Attendees from organisations with $100M+ in revenue

100%

SAP-focused audience - no mixed-topic filler

43%+

Senior level decision-makers (VP, C-suite, Director)

ATTENDEE COMPANY REVENUE

Reaching enterprise budgets that move the market

Two-thirds (66%) of attendees come from organisations with $100M+ in annual revenue, the SAP customers running the largest, most complex transformations.

45%

$1B+ Annual Revenue

21%

$100M – $1B Annual Revenue

34%

Up to $100M Annual Revenue

Who Attends

A serious audience from the world's largest organisations

Past attendees have come from companies spanning energy, pharma, aerospace, retail, and financial services - all actively managing SAP transformation projects.

Top Industries

Energy, Oil & Gas
Pharmaceuticals & Biotech
Chemicals & Related Products
Food & Beverages
Industrial Machinery & Equipment
Higher Education & Research
Retail
Medical Devices & Equipment

Seniority & Buying Authority

40%

Director-level or above

78%

Manager-level or above

68%

Actively managing an SAP transformation

C-Suite & Vice Presidents12%

Directors & Architects28%

Managers & Senior Practitioners31%

Analysts & Functional Leads29%

Past attendees have included

ABB American Airlines American Honda Motor ArcelorMittal BNSF Railway Boehringer Ingelheim Brown Forman Charter Communications CISCO Costco GE Aerospace Grifols SA Honeywell Federal Mfg John Deere Johnson & Johnson Kiewit Corporation McKinsey & Company National Grid Northrop Grumman Owens Corning Raytheon Technologies Southwest Airlines Texas Instruments Topgolf Callaway Brands Toyota Motor North America Vodafone Limited WR Grace Yaskawa America + many more

WHO'S IN THE ROOM

No generalists. No tourists. Just SAP practitioners solving real problems.

Attendees come from some of the most SAP-intensive organisations in the world running complex multi-year transformations across finance, supply chain, and cloud migration. They're not here to browse. They're here because they have a problem to solve, and two days to find the right partner.

The Audience

Senior SAP professionals across every transformation role

Two focused days with the people who own SAP transformation decisions - from initial planning through go-live and beyond.

CIOs & IT Directors

Transformation Program Leaders

SAP Architects & Platform Teams

Finance & Business Process Owners

GRC, Security & Compliance

Change Management & Adoption

IT Operations & Basis Teams

Analytics & Data Leadership

BECOME A SPONSOR

Let's find the right package for your goals

Sponsorship opportunities are limited and fill quickly. Fill out the form and someone from the event team will get back to you with the full prospectus and available options.

Or email us directly: events@masteringsap.com