Digital Transformation & Cloud ERPBusiness AI & JouleS4HANA CoreSession

Building the Autonomous Enterprise — SAP’s AI in Action

Thu, 19 Nov 2026 · 3:45 PM – 4:25 PMLevel 5 - Room 5.5
Murali Shanmugham

Murali Shanmugham

Global Business AI Strategy Advisor · SAP Australia

Murali is passionate cloud technologies and have over 15 years of experience working with various SAP products and have played different roles in various project implementations across ANZ. He is a a trusted advisor helping customers adopt and use SAP Business Technology Platform to solve some of their key business challenges..

Rachel Hunter

Rachel Hunter

Head of AI - Customer Advisory · SAP

Rachel Hunter is Head of AI for Customer Advisory at SAP. With more than 25 years’ experience leading cloud, data and AI teams across APJ and ANZ, she helps organisations move AI from experimentation into operational use. Rachel works with executive and technology leaders to turn complex capabilities into scalable operating models that deliver measurable outcomes without increasing operational risk.

Thorsten Freitag

Thorsten Freitag

Chief Innovation Architect · SAP

Thorsten Freitag is Chief Innovation Architect at SAP with more than 20 years’ experience helping organisations turn emerging technologies into business value. A seasoned technology leader and accomplished presenter, he bridges strategy, innovation, and execution across cloud, ERP, and AI-driven transformation.

The session

About this session

Through a real-world scenario, we’ll bring SAP’s full AI stack to life – demonstrating how leading organisations are moving from isolated AI experiments to enterprise-wide autonomy. You’ll see the journey unfold across three critical horizons:

  • Harnessing AI already woven into the SAP applications your business runs on today, unlocking immediate value with zero friction.
  • Leveraging the SAP AI Platform and Joule to orchestrate intelligent agents, automate complex processes, and turn business context into competitive advantage.
  • Building bespoke AI solutions grounded in your unique data, IP, and business logic – the capabilities that will define your market leadership in the autonomous era.

You’ll see how SAP’s coherent, end-to-end AI stack – from foundation models to business data to agentic orchestration – provides the trusted backbone the Autonomous Enterprise demands: relevant, reliable, and responsible AI at enterprise scale.

Digital Transformation & Cloud ERPBusiness AI & JouleS/4HANA Core

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